
Los Angeles federal court is hearing a class action that challenges the labeling of Instinct pet food as “natural” while it contains preservatives such as mixed tocopherols and citric acid. The lawsuit was filed in August by Nicole Flick, a San Diego resident, and a judge denied the defendant’s motion to dismiss earlier this week.
The case highlights the growing market for premium “clean label” pet foods, a segment valued at about $14 billion in 2025 and projected to reach $23 billion by 2030. Stores like Healthy Spot in Silver Lake showcase products that tout raw, grass‑fed, and preservative‑free claims, yet the ingredient lists often include chemical‑sounding vitamins and minerals.
Flick’s complaint says Instinct pet food lists mixed tocopherols and citric acid as ingredients, both of which function as preservatives. She argues the company marketed the product as free of artificial colors or preservatives, leading her to rely on those statements when purchasing.
Source: Courthouse News Service
Chief U.S. District Judge Cynthia Bashant rejected Instinct’s argument that the ingredients are merely “chemical preservatives” and not “artificial”. She noted that whether a process yields a “synthetic” or “nonsynthetic” ingredient is a factual question the court cannot resolve at the dismissal stage.
Consumers who choose premium pet foods to avoid artificial additives may need to scrutinize ingredient lists more closely. The case does not set a binding rule yet, but it signals that courts may examine labeling claims more rigorously. Pet owners should keep receipts and packaging if they believe a product’s labeling is misleading.
If you suspect a pet‑food product’s labeling is deceptive, consulting an attorney experienced in consumer class actions can help assess whether you have a claim and guide you through the discovery process.
The ruling may encourage regulators and courts to examine natural‑label claims more closely, affecting how companies market premium pet foods.
Dog owners seeking preservative‑free foods might need to read ingredient lists more carefully, as "natural" labels are not automatically guaranteed.
Pet‑food manufacturers may adjust formulations or labeling to avoid future lawsuits, potentially increasing costs for premium products.
Affected pet owners can join the class action or consult a lawyer to explore individual claims based on misleading labeling.
The clean‑label pet‑food segment is projected to expand, indicating strong consumer demand even as legal challenges arise.
| Party | Position |
|---|---|
| Plaintiff (Nicole Flick) | Alleges preservatives are used despite natural‑label claims |
| Defendant (M.I. Industries/Instinct) | Argues citric acid and tocopherols are chemical, not artificial, preservatives |
Source: Courthouse News Service
This article is general information based on Courthouse News Service and court or agency records available at publication time. It is not legal advice; laws and deadlines differ by state and by case. Published November 13, 2026.
Source: Courthouse News Service
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